“…a brand needs to know what it believes, and this way it can behave and communicate in ways that are that much stronger” — Nicolas Bordas
AND I WOULD ADD IN WAYS THAT ARE MUCH MORE HUMAN
We must all view our unique creation as an act of design. We must value engagement in any capacity from a consumer perspective, be it with an app, with knowledge or the person scanning your rewards card at the local grocery store. Experiences no longer happen to us, we happen to them and we co-design them based on how we show up to an encounter with people, process, technology and art.
WE ARE SMARTER OUTSIDE THE SILOS OF A FUNCTION-BASED CUBICLE FOREST
Boxes are not meant to serve as workspaces that create a maze instead of amazing opportunities to collaborate. Boxes are meant to be understood from the inside, inspected from the outside and redesigned in a way that makes the lives of the masses more fun, enjoyable —basically more awesome.
The earth is not flat, so there’s no excuse to think this way in the workplace no matter what you signed for on the dotted line. The more you “NO” the better. ~ Salima
Original Post: Nicolas Bordas, Vice President at TBWA/Europe and President of BEING Worldwide: HTTP://OW.LY/PP0Y7